In Why Getting It Wrong Is the Future of Design, former Wired creative director Scott Dadich discusses the value of unorthodoxy in technology. “What happens after you’ve learned how to make technology that is supremely appealing and functional? A whole new range of opportunities opens up. By breaking those rules, we can create technology that is more than merely useful or beautiful or natural. We can imagine technology that is complicated and personal—nostalgic, funny, self-deprecating, abrasive.”