How to Scale a Business: 3 Sales Principles to Follow

January 30th, 2017


The ability to scale a business is often what separates a successful venture from an unsuccessful one in the long run. If you have a service or product worth people’s attention, the more popular it becomes, the more crucial scale becomes. But scaling a business successfully requires due diligence, serious attention to detail, and a commitment to standardized processes on the part of your company. You need to articulate a core strength and build networks and systems around that strength. In that  vein, we’ve highlighted a few key sales principles from the Alpha Gamma Business Portal for Millennials  to follow in order to successfully scale a business.

Read the entire article and see what other tips Craig Middleton has in the original post – How to Scale A Business: 5 Sales Principles to Follow

From improving internal communication to providing all sales personnel with the tools and resources they need to get the job done, effective leadership can make a critical difference in improving overall performance.

The following five secrets can all make a measurable difference to better motivate and fully actualize a sales force.

1. Enhanced communication

Poor and ineffective communication can do far more than impede efficiency.

It may actually blunt motivation and rob professionals of the edge they need in order to capitalize on future opportunities.

Enhancing and streamlining internal communication ensures that a sales force will be better able to utilize available resources, address and resolve potential issues and contribute to larger tasks and projects.

Allowing ineffective communication to sap morale or impede efficiency is a common problem that may end up costing many business owners, department heads and team leaders far more than they might imagine.

2. Removing obstacles quickly and efficiently

Situations that are unable to be resolved in an efficient manner can easily result in high levels of frustration and wasted effort.

Devising and implementing policies and operational processes that will identify potential bottlenecks and professional obstacles ensures that employees will spend their efforts in a more efficient and productive manner.

Getting stuck on the same problem over and over or being unable to resolve an issue that may be chronic and ongoing can quickly lower morale and drain motivation.

3. Creating and maintaining a superior working environment

The social landscape and atmosphere of the workplace is an important concern, one which often goes overlooked in the quest to improve worker motivation.

A working environment that is more lively and engaging can be a powerful motivational tool, one that may be used to inspire workers to greater success.

Expecting a sales team to do their best while depriving them of an environment that may afford greater stimulation or more rewarding social and professional interactions is an approach that is rarely effective.

Employers and team leaders who are struggling to find new ways to motivate their staff and associates would do well to consider the type of environment and atmosphere they are providing.


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