Smarty: Product Design & Roadmapping

Executive Summary

Smarty is your go-to solution for organizing your day, managing tasks, and streamlining your workflow; consider it your own personalized AI sidekick. It’s a low maintenance day planner for better focus, less overwhelm, and more deep work. By leveraging the APIs of existing online services and the power of generative AI, Smarty seamlessly integrates essential apps and personal workflow preferences into a single, optimized interface. Smarty captures your tasks, notes, and calendars all in one place. 

Tech Stack and Services

UI Component LibraryUI/UX Design
App InterfacesUser Research & Testing
Design StrategyProduct Design & Management
Product RoadmappingQuality Assurance


Engagement Summary

Smarty approached 10x Management in need of a Product Designer that specialized in UI/UX. The goal was to help create the interface for a personal productivity app built on top of NLP and AI. After learning about Smarty’s needs, 10x quickly matched an incredible Product Designer that aided in conducting and synthesizing market research – understanding primary value propositions and differentiators – building an initial prototype, and creating Smarty’s design system and component library. The engagement evolved to include continuous testing, adjusting designs and integrating new features based on user feedback. The 10xer worked closely with the development team to hand off designs, track development progress, and conduct QA.

Customer Testimonial

“10x has proven to be an invaluable resource for our design needs. We required an exceptional Product Designer promptly, and 10x delivered! The 10xer seamlessly integrated into our team, contributing not only to the visual aspects but also influencing the overall user experience. The swift onboarding and the designer’s impactful contributions have solidified our trust in 10x. If we have future design or development requirements, 10x will be our first choice.”

  • Denzil Eden, Founder & CEO