As discussed in my previous post, The Impact of the Internet on Society, social media’s influence upon how people socialize is significant, though often misperceived. No doubt, this must in part be due to the constant evolution of brands and technologies providing new ways for people to engage with one another. A new report on the growth of social media brands sheds light on recent shifts. Statistics released yesterday by the Global Web Index reflect a number of interesting changes among established brands and new players over the past 6 months. The data reflect the growth of established brands like Facebook and Google+ to be slowing down, while that of newer players like Tumblr, Pinterest and Snapchat to be rapidly surging.
|
BRAND |
MEMBER BASE |
ACTIVE USERS |
|
|
+6% |
+2% |
|
Google+ |
+12% |
+16% |
|
Youtube |
+13% |
+25% |
|
|
+18% |
+26% |
|
|
+27% |
+54% |
|
|
+36% |
+64% |
|
|
+57% |
+111% |
|
Tumblr |
+45% |
+120% |
Check out the full Global Web Index report, below, which includes Key Trends & Implications, Topline Trends, a Focus on Facebook, Device Trends & Messaging Apps, Age Trends and a Future Outlook. Or read TechCrunch’s Ingrid Lunden’s summary of the data and trends.