Video | A Japanese Toy Designer’s Trick To Have Original Ideas

June 12th, 2015

Originality is a highly valued in American culture, but even professional creators – from artists and designers to programmers – get creatively stuck. In fact, creative inadequacy is the biggest obstacle in a creative occupation, and something every professional should be to overcome. When toy designer Shimpei Takahashi was repeatedly told by his boss to come up with new ideas for toys only after looking at market research data, he became uninspired and overstressed. Check out his solution in this utterly charming 5-minute TED talk.