February 12th, 2025

Why Top Tech Leaders Are Shifting from ‘Hourly Rate’ to ‘Time to Value’ in Technical Hiring


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At 10x Management, we believe that for forward-looking organizations, the old paradigm of focusing primarily on hourly rates should start to give way to a more sophisticated metric: time to value.

The Real Cost of “Budget-Friendly” Hiring

Prioritizing hourly rates over developer expertise is a mistake that many tech leaders at one point or another make in their careers.

Hiring a development team that charges one-third of what top-tier talent commands may feel like a fiscally responsible decision. But in the long run, you may find yourself burning through budget, falling behind schedule, and accumulating technical debt that could haunt you.

The lesson here is clear: the true cost of technical talent isn’t measured in dollars per hour—it’s measured in the time it takes to transform investment into business value.

Understanding Time to Value

Time to value (TTV) represents how quickly a technical resource can deliver meaningful results for your organization. It encompasses several critical factors:

The Mathematics of Excellence

Let’s put this in real-world terms. You’re working on a critical microservice that’s causing scalability issues. Here’s how the numbers might play out:

Mid-level developer:

Senior developer:

In this scenario, the senior developer will deliver a maintainable solution at a lower total cost, and also complete the project three weeks earlier, allowing you to capture market opportunities you would otherwise miss.

Why This Matters More Than Ever

In today’s technology landscape, the cost of delay has never been higher. Whether you’re a startup racing to market or an enterprise implementing critical digital transformation initiatives, the ability to execute quickly and correctly can make the difference between success and failure.

Top technical talent brings more than just coding ability. Senior technologists bring:

Making the Shift in Your Organization

To implement this approach in your hiring strategy:

  1. Reframe the conversation from cost to value when discussing technical resources with stakeholders
  2. Develop metrics that capture the full impact of technical decisions, not just the hourly rate
  3. Consider the opportunity cost of delayed or imperfect implementation
  4. Factor in the long-term maintenance and scalability implications of technical decisions

The Bottom Line

The role of technical leaders is to maximize value creation for your organizations. The most successful companies understand that investing in top technical talent isn’t an expense—it’s a strategic advantage that pays dividends in speed, quality, and ultimately, business success.

When you shift your focus from cost per hour to time to value, you begin to see technical talent for what it really is: a force multiplier that can accelerate your entire organization’s ability to execute and innovate.

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